On Air Now

Andrew Haslam on Drive

3:00pm - 7:00pm

  • 01332 588123
  • "PEAK" to 81400

Now Playing

Billie Eilish

No Time To Die

Marketing Derby Food & Drink Awards

Local Focus

Thursday, August 26th, 2021 - 8 minutes

The awards are made up of 12 categories – many of them new.
Out of the 12 categories, 10 will be open for nominations. The winners of the overall Marketing Derby Food and Drink Awards Winner for 2021 and the award for Outstanding Achievement will be revealed on the night.

To Vote to visit https://www.marketingderby.co.uk/derby-food-awards


In terms of the other categories, representatives from each sponsor will judge their own category, which involves ‘mystery shopping’ at all three finalists and scoring against defined criteria.
As well as new categories, the Derby Food and Drink Awards will this year be held at a new venue.
This year, the awards will be held at one of the city’s newest and biggest event venues – The Chocolate Factory – home to the phenomenally popular Bustler Market.


The categories are:

Marketing Derby Food & Drink Awards Winner 2021 - Sponsored by Denby Pottery

Selected by the Marketing Derby Food and Drink Awards Steering Group, and based on the quality of nominations, this award will showcase the best of the best, with the winner being announced at the awards ceremony.

Outstanding Achievement Award - Sponsored by Royal Crown Derby

Selected by the Marketing Derby Food and Drink Awards Steering Group, this award will showcase a hand-picked ambassador for Derby’s food and drink offer and the winner will be announced at the awards ceremony.

Most Innovative - Sponsored by Derby College Group

This exciting NEW category will showcase establishments that are constantly thinking ‘what next, with a real flair for standing out and being innovative.
Judges will be looking for that ‘wow’ factor, which offers guests something a little different.

Excellence in Customer Service (city and county) – Sponsored by Peak Radio

The winner of this award will be voted for by the public following the initial shortlist process. Establishments in this category must go above and beyond their customers' expectations.


Best for Drinking – Sponsored by Frame Fast

Awarded to an establishment that offers consistency and excellence in its drinks specialism. The panel will judge the establishments’ ambience, quality of service and the team’s drinks knowledge - both alcoholic and non-alcoholic.

Most Family-Friendly – Sponsored by MiniAperture Photography

This category celebrates those that go the extra mile to give families an all-round great experience. The establishment must offer more than a child-friendly menu, highchairs and changing facilities. Activity packs are a bonus!

Best Newcomer – Sponsored by DBC Training

This category is open to food and drink businesses that are less than 18 months old. Whether they have come onto the Derby food and drink scene
with a bang, or are still the city’s best-kept secret, the panel will be looking for great service, a good menu selection (food or drink) and an enthusiasm to succeed.

Best Experience – Sponsored by University of Derby

This NEW category showcases the best overall experience of hospitality, from the food and drink offering to the general ambience and customer care. The winner of this category doesn't strictly need to have a permanent residence.

Best Country Pub / Restaurant (outside of city) – Sponsored by White Peak Distillery

Open to country pubs located outside the city of Derby but still in the county of Derbyshire. This NEW category will be awarded to the business that is worth driving a few miles to visit; somewhere you'd take friends and family time and again. The judging panel will be looking for a friendly welcome, warm atmosphere and a good offering of food and drink.

Best Café – Sponsored by CityFibre

The establishment must serve a range of teas and coffees, along with light bites and baked goods. Judges will be looking for a welcoming, comfortable and relaxing environment that offers more than just a brand.


Best Outdoor – Sponsored by ACE Sameday Couriers

Another NEW category! From a beer garden to a designer patio area for dining, the winner of this category will need to have space that is imaginative and much more than a couple of benches on the lawn!

Best for Sustainability – Sponsored by Derby Food 4 Thought Alliance

Entrants to this NEW category must be able to showcase how they engage customers and food suppliers at local and regional levels to shorten the sustainable food supply chain. They must also inspire and empower others to cut down on food waste, food miles, unnecessary packaging and create opportunities to redistribute and recycle surplus food in Derby.

Subscribe to this podcast